A Marketing – Strategy

The ART Strategy

A three-stage strategy for meetings, face-to-face or on the telephone

A
Agenda: agreeing at the beginning the topics to cover in the meeting.
R
Participants work together on the Agenda, establishing

  • Rapport as they get to know one another,
  • Researching into their needs and viewpoints,
  • Refining their problems and solutions,
  • Repeating the same words,
  • asking irRelevant questions and getting off the point,
  • Returning to the point of the Agenda
T
Topic: summarising or shifting topic.

Learn more about the ART Strategy by reading the strategic activities in the workbook on page 18–44 and doing the exercises.